Top Story

e4m_logo.png

Home >> Marketing >> Article

Ducati drives into India with high-end superbikes; ties up with Precision Motor for foray

08-May-2008
Font Size   16
Share
Ducati drives into India with high-end superbikes; ties up with Precision Motor for foray

It is a news that will gladden the hearts of serious bike aficionados and those with deep pockets. Italy-based Ducati Motor on Wednesday announced its India foray in partnership with Precision Motor India. The company plans to bring its entire range of 15 bikes to India, priced between Rs 15 lakh and Rs 50 lakh.

It may be recalled that Yamaha has launched two of its flagship superbikes in India in 2007. Though the superbikes story in India is yet to pick up, Ducati’s launch has stirred up fresh excitement in the market.

Ashish Chordia, CEO, Precision Motor India, which also represents premium brankds like Porsche, Audi, NetJets, Fendi, and Dolce & Gabbana, said, “As of now, Ducati has no competitor in the Indian market. We are the first ones to come in this segment and are looking at opening 5-6 stores pan-India, of which two are opening this year in Delhi and Mumbai.”

He further said, “We are looking at importing 50 bikes in the first year with an import duty of 114 per cent. Further imports would be as per demand. We are only looking at direct marketing and have not roped in any creative or media agencies at present. Our product is high-end and our target customers are those who are passionate and successful and looking for a quality product.”

Gabriele Del Torchio, CEO, Ducati Motor, said, “The fast growing Indian market is of strategic importance to Ducati and we will do our best to consolidate our presence and capitalise on the huge opportunity this country has to offer.”

Cristiano Silei, Vice President, Sales, Ducati Motor, explained, “The USPs of Ducati motorcycles are the ‘Desmodromic’ engine valve control system, the tubular steel trellis frame and the L-twin cylinder engine. Last year, Ducati had sales of 40,000 units. We are present in 71 countries through an 800-dealer network.”

Given the upbeat mood, are we going to see the launch of the likes of Suzuki Hayabusa and the cult Harley Davidson Fat Boy in India any time soon? Watch this space.

Also read:

Yamaha creates dhoom in the market with superbikes launch

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve