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Dubai’s tourism department strengthens marketing activities in India

15-February-2006
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Dubai’s tourism department strengthens marketing activities in India

Dubai’s Department of Tourism and Commerce Marketing (DTCM) plans to strengthen its marketing activities in India through a number of initiatives. Commenting on the importance of the Indian market Khalid bin Nassar, Overseas Promotions, DTCM, said, “India is a key market for Dubai and is one of our top five markets. We hope that new marketing initiatives will further boost inward traffic into Dubai from the sub-continent.”

The marketing activity started with the Department recently participating at one of India’s largest travel trade fairs – Travel World 2006 – where it won an award for Best International Stall Design. During the event, DTCM focused on professional buyer-seller interaction across various levels in the industry.

Carl Vaz, Country Manager-India, DTCM, said, “Our participation at this event is only the beginning of various initiatives that will be launched across key states in India. We will shortly put in place joint promotions with leading brands in India, multi-city travel trade road shows and programmes to also attract the Hindi film industry.”

As part of its marketing initiatives, Dubai’s DTCM has also launched a cross branding promotion in India with McDonald’s and contest2win.com. The promotion is being conducted from February 9 to March 3 during which Destination Dubai would be promoted across 30 McDonald’s outlets in southern and western India catering to over 2.6 million customers during the period.

Co-participating with Dubai’s DTCM are leading destination management companies and hoteliers – Al Bustan Residence Hotel Apartments; Arabian Adventures; Bavaria Executive Suites Dubai; Concord Travels and Tours; Desert Link Tourism; Lama Desert Tourism; Orient Tours; Royal Gulf Tourism, Dubai; Sofitel City Centre Hotel and Residence; and White Sands Tours and Travel.

Commenting on the potential for tourism between the two countries, Khalid bin Nassar, further said, “Dubai caters to the vacation needs of urban Indians by offering a world class, multi-faceted destination experience with desert safaris, golfing, theme parks, water sports, beach resorts and sea cruises.”

The department expects to play an important role in boosting bilateral ties by promoting a widespread awareness of the opportunities Dubai has to offer in both business and tourism. Its 11-member delegation also seeks to boost Indian outbound traffic and network by tying up with over 500 leading travel agents and tour operators across India.

In India, Dubai’s DTCM will also promote commerce and tourism through marketing activities such as presentations, road shows, advertising, brochure distribution, direct sales meetings and media education programmes.

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