Max Retail of the Landmark Group (Dubai), one of the foremost retailers in the Middle East, has launched its first store in India. Formed with an objective to offer contemporary fashion at affordable prices, Max will create a new segment of ‘Value Retail’ in India.
“We are delighted to pioneer the concept of value retailing in the country. By offering our Indian customers the same depth of quality and style that Max offers in the Middle East, we aim to replicate our overseas success and expertise in India. The rapid growth in the Indian retail industry is a tremendous opportunity and we hope to create a stunning proposition for shoppers with Max,” said H Ramanathan, Director, Landmark Group.
Located at Indore’s Treasure Island mall, the 22,000 square feet store is the first of the 50 planned for the next five years. Besides offering apparel for men, women and children, the stores will also have footwear and accessories for all occasions. The merchandise is priced in the range of Rs 99 to Rs 599.
Over the next quarter, Max Retail stores will be launched in Delhi, Mumbai, Bangalore, Hyderabad, Lucknow, Nagpur and Agra. “We have significant growth plans for Max in India and will launch 50 stores over the next five years,” said Vasanth Kumar, President, Max Retail Stores.
“The launch of the brand is well timed as today’s discerning Indian consumer wants to look fashionable in line with international styling and trends, while being price conscious,” Kumar further said.
Max will be catering to the mid-segment, which is expected to grow at 14 per cent annually over the next three years. The core target audience for Max will be the young adult in the age group of 22-35 years, who are exposed to western influences.
The Landmark Group has been present in India since 1998 through its premium chain of nine Lifestyle stores in five cities. With the launch of Max in India, the Group will widen its footprint to cover two distinct and fast growing segments of the Indian retail industry – premium and mid-market.