Top Story


Home >> Marketing >> Article

Dubai’s 360 Arc aligns with Channelplay in India

Font Size   16
Dubai’s 360 Arc aligns with Channelplay in India

Dubai-based events, activation and social media entity, 360 Arc, has entered into a JV with Channelplay Ltd of India to establish 360 Channelplay. The joint venture will be a global marketing and retail services organisation focused on developing markets. Sukhpreet Singh has been roped in as Director 360 Channelplay.

Commenting on the development, Nikhil Nair, Head of Operations, 360 Arc, said, “We have been in discussions with Channelplay for a while now. The attention to detail and market reach of Channelplay is what made us align with them. We understand clearly that a strong activation idea can only come to light if executed seamlessly. We find Channelplay to be the right partner for the market.”

Sundeep Holani, Managing Director, Channelplay India, added here, “Dubai, the home of all that glitters, is perhaps the toughest market for an events company to differentiate in. On the other hand, vast and complex India is among the world’s most difficult markets to execute in. Having done well in our respective fields in the toughest markets, we feel that our coming together will be a winning combination for all other developing markets.”

Established in 2007 in Dubai, 360 Arc has to its credit over 1,100 global activation projects and is a strong experiential marketing contender in the electronics and technology activation space. In less than four years, the agency has established offices across London, South Africa, Korea as well has forayed into the Indian market.

360 Arc’s strength has been its seamless execution and out-of-the-box ideation capability while working with global brands like Samsung, Sony, LG, Sharp, Siemens, HTC, Grundig, Braun, BBC, Cathay Pacific Airlines, and Canon, to name a few.

Channelplay is one of India’s leading retail marketing agencies. Founded in 2006, Channelplay now works with the world’s top companies in the mobile phone, consumer electronics, IT and FMCG industries, providing services for in-store sales, visual merchandising, sales training, shopper research, loyalty programs and consumer activation. Channelplay has a national footprint spanning 300 cities across India.

On the plans ahead, Sukhpreet Singh said, “We are eagerly awaiting to improvise and introduce some of the path-breaking backend work done by Channelplay in India and abroad. Our endeavour in the coming months would be to generate a functional system to take our client service and product offerings to the next level.”



Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world