Dr. Oetker India has appointment Gunjan Pandey as Vice President-Marketing. She will directly report to Oliver Mirza, Managing Director and CEO, Dr. Oetker India. The organisation’s consistent marketing efforts have seen an increase in FunFoods’ brand presence across the country and the appointment marks Dr. Oetker’s commitment to further grow and develop the western food category.
On the announcement Mirza said, “Gunjan is an important appointment for Dr. Oetker’sgrowth plans in the Indian market. Her addition is vital and will further the organization’s efforts to be a marketing driven organisation. She brings with her rich experience in the FMGC sector which will be helpful in the launch of Dr. Oetker’s international categories in the country. Gunjan’s marketing expertise in dealing with Retail and HoReCa space makes her an important addition to our team.”
Pandey’s know-how about the Indian market shall help in driving brand’s marketing strategy to further increase awareness around western food concepts in India. She will also be responsible for increasing brand’s consumer connect in key markets.
Prior to joining Dr. Oetker India, she has worked at various marketing positions in FMCG sector. She has worked with notable brands like Nivea, Dabur and McCain. In her last role as GM-Marketing, McCain Foods, she successfully worked to build the brand and popularise frozen potato snacks category in the country.
Pandey will be based at the Delhi Head Office.