Global Franchise Architects (GFA), a Geneva-based group that builds, operates, and franchises a portfolio of specialty food service brands like Pizza Corner and Coffee World, has brought in yet another specialty food brand to India, ‘The Donut Baker’. The brand serves a large range of innovative high quality donuts and other bakeries along with a menu of premium coffees and juices. The brand comes to India with the first outlet in Bangalore.
A privately held company, GFA has corporate offices in Thailand, India, the US and the UAE. The company has plans to open four ‘The Donut Baker’ outlets in Bangalore by the end of this month. The pan-Indian expansion of the brand will commence from December 2007 onwards, with more outlets to be set up across cities like Chennai, Hyderabad, Pune and Mumbai.
Fred Mouawad, Chairman and CEO, GFA, said, “At GFA, we manage a portfolio of high quality brands focussed on providing a great customer experience. We are happy to make history again in India by being the first international donut brand to open in the country. We are convinced that consumers will appreciate the quality, variety and the value of our donuts, and that ‘The Donut Baker’ will soon be a household brand across India.”
From the classic donut to specialty varieties, ‘The Donut Baker’ will have a wide range of over 47 donuts to choose from at the store. ‘The Donut Baker’ aims to build a strong emotional connection of trust and affinity with customers by producing and serving on a daily basis a wide range of consistent high quality gourmet donuts and coffee for customers to enjoy.