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Dominic Proctor gives his take on ‘Agency of the Year 2016’ @e4m Conclave in Mumbai today

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Dominic Proctor gives his take on ‘Agency of the Year 2016’ @e4m Conclave in Mumbai today

After a scintillating round in Delhi, the exchange4media Conclave 2011 now moves to Mumbai on July 15 at ITC Grand Central. Jagran Group is presenting partner of exchange4media Conclave. As in the Delhi leg, Mumbai too will have a galaxy of speakers addressing the audience.

Presenting a global perspective on the future model of media agencies and what their business priorities and business model should be will be our second Keynote Speaker, Dominic Proctor, CEO, Mindshare Worldwide, in his address on ‘Agency of the Year 2016’. Lynn de Souza, Chairperson and CEO, Lintas Media Group, will be chairing this session.

Proctor started his media career at Everett’s in 1979, switching to media planning at Allen Brady & Marsh, before moving to J. Walter Thompson in 1986. In 1989, he became Media Director of JWT London before becoming Managing Director in 1991 and then Chief Executive in December 1992, a position he held for five years. In September 1997, Proctor was appointed Chief Operating Officer of Mindshare Worldwide, WPP’s newly-formed media planning, buying and research company. In April 2008, the agency announced its global restructure and Proctor took the position of Leader, Mindshare Worldwide.

The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners - on the same platform to discuss the changing global communication industry, with specific focus on India.

Taking off from the event last year, where the discussions focussed on ‘Rebooting the Indian Media and Advertising Industry’, the theme of the event this year is: ‘Reshaping Media Priorities for the New Marketing Era’.

The exchange4media Conclave 2011 would take place in two cities -- New Delhi (at the LaLit) and Mumbai (at ITC Grand Central).

The exchange4media Conclave is the only national forum that is dedicated to the media service brands part of the advertising business. In addition to media service brands, the exchange4media Conclave has advertisers at its core. The Conclave brings under scanner various aspects that impact these two sections including the business structure of media service brands and the media environment media agencies and advertisers operate in while communicating with consumers.

The previous Keynote Speakers include Irwin Gotlieb, CEO, GroupM, Mainardo de Nardis, CEO, OMD Worldwide and Tim Love, CEO, Omnicom APAC in 2010. The Keynote Speakers in 2009 included Andrew Rashbass, CEO, The Economist, Mark Patterson, CEO, GroupM APAC and Asit Mehra, Vice President, Omnicom Worldwide.

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