DMAi brings India’s first direct marketing convention; associates with ADMA

DMAi brings India’s first direct marketing convention; associates with ADMA

Author | exchange4media News Service | Friday, Mar 30,2012 8:37 AM

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DMAi brings India’s first direct marketing convention; associates with ADMA

Direct Marketing Association: India (DMAi) announced India's first-of-its-kind convention for direct marketing on a global level.

This convention will see participation from over 100 Indian and international companies such as Canon India, Max Bupa, Phillips, Webisdom, Harte-Hanks, Marketdata_G2, IBM-United States, Pitney Bowes, etc.

DMAi has recently associated with Australian Direct Marketing Association (ADMA) to allow companies and individuals involved in direct marketing in India to benefit from the resources and expertise of the ADMA. This partnership is specifically done in six areas of co-operation i.e. Education; Information Resource Sharing; Conference, Seminars and other programmes; Networking and Contact Development; Recognising Excellence; and Member Recognition.

Talking about the fostering benefits of this association, Shelly Singh, Director, DMAi said, “A relationship with ADMA will facilitate continuous sharing of information developed by the association, recognising excellence in direct marketing and constantly working towards growing the direct marketing community.”

“With consumer behaviour changing each day, company laws getting more and more stringent, and Indian companies getting more aligned with international marketing practices, the association with ADMA will not only add greater strengths to our efforts to build the direct marketing community, but also change the face of direct marketing network in India,” she added.

This convention will serve as a perfect platform for companies, brands and agencies to learn effectively to integrate multiple channels including digital and social and also capitalise on the array of channels, data messaging, and media to create relevant real-time dialogue with customers, connect with solution providers and build a social and professional network.

While commenting on this partnership, Jodie Sangster, CEO, ADMA and Chairperson, International Federation of Direct Marketing Associations said, “This joint collaboration will help ADMA and DMAi adopt the best practices in direct marketing across the two countries.”

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