DMAi has appointed Ajay Chandwani, Director, Percept as Chairman, DMA Echo Awards India 2013. He is currently Member on the Board of Governors, DMAi and was Co-Chair for the maiden DMAi Convention.
Commenting on the appointment, Sanjiv Swarup, Director, DMAi said, “We are proud to have Ajay Chair the very prestigious awards programme once again and welcome his continued support. We are confident that Ajay will once again rope in an equally prestigious jury comprising client side marketers and agency side leaders. Ajay’s familiarity with the awards process will help in strengthening DMAi Awards and Recognition programme as the only comprehensive awards programme in the country.”
DMA is a premier body of marketing response professionals in US and has since extended to over 40 countries including India in the form of DMAi. The Echo Awards of DMA US are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. This year DMA US has accorded full alliance status to the DMA India awards programme, shared an official release.
Commenting on DMA Echo Awards in India, Chandwani said, “Marketing response is the most crucial metric for effectiveness of a campaign. Clients and agencies are today hard pressed to deliver effectiveness in every campaign spend with so much pressure on return of investment. The DMA Echo Awards recognises and rewards creativity in effectiveness and innovation in response strategies, which is why both agencies and clients worldwide value the Echo so much in the crucial direct and digital domains. Agencies and clients in India must support this cause with enthusiasm.”
“It’s good to have DMAi champion the cause of response marketing in India through its access to Indian and global thought leaders in strategic marketing. Through the Annual Marketing Convention planned for June 4 and 5 at the Leela in Mumbai and subsequently the Master Classes and interactive sessions planned in engagement marketing, cyber safety and ethics, and Big Data management and analysis, DMAi will be doing the Indian marketing fraternity proud in these specialised spheres.”
DMAi awards has seen participation from the leading direct and digital marketing professionals directly or through their agencies. These include participation from Abbot International, Aviva Life Insurance, Bausch & Lomb India, Birla Sun Life Insurance, Levi Strauss & Co, LG Electronics India, Lodha, Max New York Life, Netmagic, NSE, PepsiCo, Reckitt Benckiser, Samsung Mobile, Shoppers Stop, Sony Music, Symantec Software Solutions India, SynApp Solutions, Tata Consultancy Services, Tata Motors Commercial Vehicle, Tata Nano, Trent and Tupperware, to name a few.
Last year, the DMAi awards saw enthusiastic participation, with 135 entries from Indian and international companies alike, wherein 52 entries were submitted in full.
This year, over 200 clients directly or through their agencies have expressed interest in participation and have collected the forms. The jury will meet over the weekend for the judging of these entries. The winners will be felicitated at the Awards Gala on June 4, 2013 that will happen on the sidelines of the DMAi 2013 Convention, added the release.