Disney India's brand associations for 'Cars 3' pegged at Rs 110 crore in retail sales value
For the third installation of ‘Cars’, Disney India’s Consumer Products business has collaborated with 40 brands across categories- the highest number of brand associations for any animation movie in India. Industry sources peg the brand associations for the movie at Rs 110 crore in retail sales value.
Amazon.in, Myntra, Max, Pantaloons, Titan, Crocs, Bata, Lego, Mattel and Funskool among others have partnered with Disney to launch brand merchandise and e-commerce tie-ups. For instance, Amazon.in will launch an exclusive Cars merchandise store which will include products across multiple categories – toys, kids fashion, home furniture, back-to-school, stationery and kids accessories. It claims to be the widest selection of Cars products at one single touch point across retail (online and offline) with over 300 products available.
Sanjeet Mehta, Executive Director and Head, Consumer Products, Disney India, says, “At Disney, we are always looking at offering products that fans can enjoy 365 days a year. We are thrilled to be working with as many as 40 brands for our upcoming movie Disney Pixar’s Cars 3. Each of our licensee helps us to offer a piece of the Disney Pixar ‘Cars’ universe that fans can take back home. Our long term relationships with our licensees are catalysed by tent pole movies like these."
Saurabh Srivastava, Director, Category Management, Amazon India, says, “We are thrilled to be the partner of choice for the most iconic kids brand Disney for their ‘Cars 3’ merchandise. Amazon.in has created an exclusive Cars merchandise store where customers can choose from over 300 products, the widest selection of Cars merchandise available on a single platform. Toys and kids fashion on Amazon.in have always been one of the most sought after categories and we shall continue to explore many more such synergetic partnerships to offer our customers the best of selection on Amazon.in.”
Manu Sharma, Business Manager, Hamleys, says, “Our previous collaborations with Disney India for movie-inspired merchandise timed with theatrical releases have always been a huge success and we intend to continue the momentum this season. ‘Cars 3’ is one of the biggest releases this year in the kids genre and we have prepped our stores with a curated line of toys for young fans and all movie buffs. From collectibles to track sets, radio-controlled toys to talking cars, Lego sets and back-to-school merchandise, our products will appeal to all age groups. Additionally, we have also highlighted the limited edition products in some of our retail spaces in key stores to celebrate the movie launch.”
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