Top Story

e4m_logo.png

Home >> Marketing >> Article

DIMO Selects Saatchi & Saatchi for Mercedes-Benz creative duties

01-December-2015
Font Size   16
DIMO Selects Saatchi & Saatchi for Mercedes-Benz creative duties

 Following a competitive multi-agency pitch in September, Diesel and Motor Engineering PLC (DIMO) have signed Saatchi & Saatchi Sri Lanka on to its agency roster, where it will join two local agencies for creative duties on the Mercedes-Benz account.

Dushantha Ahangama, CEO,Saatchi & Saatchi Sri Lanka, said “As the best-selling luxury car and with Sri Lankan vehicle registrations at an all-time high, it truly is an exciting time to work with such an iconic automobile brand,” said.

He added,“We are privileged to work with an extremely passionate and ambitious team at DIMO and look forward to accomplishing great things together.”

Sajiv Panditha, Head of Planning and Innovation at Saatchi & Saatchi Sri Lanka asaid, “The opportunity to work with Mercedes-Benz in Sri Lanka presents fascinating creative and strategic challenges that serve as endless inspiration for transformational ideas. And with a relationship driven by intelligence and innovation, we can’t wait to kick-start the several exciting projects planned together with the highly enthusiastic team at DIMO.”

For their first assignment, the agency has been tasked with the launch of the all-new Mercedes-Benz SUV range in Sri Lanka, which features elements of the global celebrity-studded storytelling campaign in addition to local activations. The global TV spot, aptly titled “Inspiration” showcases the revamped SUV family in different landscapes to emphasise the character of the different celebrity ambassadors, namely professional surfer Garrett McNamara, top model Petra Nemcová, Formula 1 World Champion Lewis Hamilton, show jumper Meredith Michaels-Beerbaum and adventurer Mike Horn.

Rajeev Pandithage, General Manager–Sales and Parts at DIMO, said, “We are delighted to welcome this partnership with Saatchi & Saatchi.The depth of local understanding combined with the agency’s expertise in global processes is clearly demonstrated in their vision for the brand, which will undoubtedly help us strengthen our position as a market leader in Sri Lanka.”

 Watch the TVC here:

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign