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Digital Republik wins digital marketing mandate for Wellness Forever

06-July-2016
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Digital Republik wins digital marketing mandate for Wellness Forever

Digital Republik has won the bid to take care of the online marketing strategy for Wellness Forever's newly launched e-store. Established in 2008, Wellness Forever is one of the most popular wellness stores in Maharashtra. They currently have more than 85 branches across Maharashtra and Bengaluru that are open 24-hours a day. In their endeavour to become India's premium wellness store, they decided to launch a new e-store, wellnessforever.in, where customers can browse through their 7000+ products from the comfort of their homes. The e-store promises secure payments, and offers free delivery service on all orders worth more than Rs. 1000.

Known for breaking conventions, Wellness Forever was one of the first few healthcare chains that provided round-the-clock service and guaranteed genuine products. They have set up a first-of-its-kind Zero Error Distribution Centre (ZEDC) to help them effectively deal with growing demand, and by deciding to go online and harnessing the power of digital marketing, they have once again proved that they are trail blazers in their industry.

Wellness Forever, together will Digital Republik will be able to reach a wide cross-section of people, and provide consumers with premium health and lifestyle products. Speaking about the new project, here's what Digital Republik COO, Priyanka Shroff had to say:

“In today's tech-driven world, it is important to blend a deep understanding of marketing with solid capabilities in technology. Digital Republik brings this understanding and leverages the offline brand legacy of 80+ stores in their digital presence at wellnessforever.in.”

To create a successful marketing campaign, Digital Republik believes in going back to the basics of marketing. They understand a business in its entirety before coming up with a campaign that can be run across Web, Mobile, and other forms of media. Leading the team of strategic thinkers and brand builders is Ronika Shah, Group Account Director, Digital Republik. She will be instrumental in creating a campaign that is tailored to the wellness brand, and meets their digital marketing needs. From strategy and management to execution and marketing, Digital Republik is ready to take on the exciting new project. Their marketing strategy will work towards establishing Wellness Forever as a premium lifestyle and wellness e-store.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.