Data-driven social and mobile marketing firm, Digital Quotient, has launched arQ, an audience-marketing platform that analyses integrated data from various sources and creates real-time actionable – audience marketing intelligence.
In the current digital ecosystem, a user connected 24x7 on the go receives around 10,000 marketing messages in a day and on an average the attention span is merely 5 seconds. Custom-content is the only way to break the clutter and connect with audiences. arQ’s audience marketing intelligence helps marketers to create customised digital user experiences. The marketing intelligence derived from arQ can be integrated across multiple mediums – social, mobile, web and video, ensuring maximum impact and ROI.
The key differentiator for arQ is its holistic analysis and transformation of gathered data into real-time unique audience buckets. These buckets enable marketers to segregate the target audience and reach out to them with the right message at the right time. This approach eliminates all the guesswork and media spillover of the traditional digital marketing approach based on inventory.
“In a world where consumers are using multiple devices and are flooded with endless choices, it is not surprising to note increasing spends on digital advertising by brands. There is a paradigm shift occurring in the digital marketing world which now demands customised marketing experiences not functioning in silos, but integrated across multiple platforms. arQ promises to translate online user behaviour into actionable intelligence for marketers. Thus, helping marketers to make the most effective business decisions and strategies by incurring the minimum cost,” said Vinish Kathuria, COO, Digital Quotient.
He further said, “arQ deep dives into the user’s digital journey and transforms heaps of complex data into valuable real-time marketing intelligence.”
With the launch of arQ, Digital Quotient focuses on an audience-first approach in all marketing strategies. arQ aims at reducing the time and effort required by marketers to deliver impactful, functional and engaging user experience which converts a user into consumer.
Digital Quotient says that in the current stage, the arQ platform will offer a reach of 50 million monthly unique users globally, with plans to expand reach in coming months. The company plans to scale up though build, partner and buy approach and is in active discussion with partners and investors.