Top Story

e4m_logo.png

Home >> Marketing >> Article

Digital Quotient launches audience marketing platform - arQ

13-September-2014
Font Size   16
Share
Digital Quotient launches audience marketing platform - arQ

Data-driven social and mobile marketing firm, Digital Quotient, has launched arQ, an audience-marketing platform that analyses integrated data from various sources and creates real-time actionable – audience marketing intelligence.

In the current digital ecosystem, a user connected 24x7 on the go receives around 10,000 marketing messages in a day and on an average the attention span is merely 5 seconds. Custom-content is the only way to break the clutter and connect with audiences. arQ’s audience marketing intelligence helps marketers to create customised digital user experiences. The marketing intelligence derived from arQ can be integrated across multiple mediums – social, mobile, web and video, ensuring maximum impact and ROI.

The key differentiator for arQ is its holistic analysis and transformation of gathered data into real-time unique audience buckets. These buckets enable marketers to segregate the target audience and reach out to them with the right message at the right time. This approach eliminates all the guesswork and media spillover of the traditional digital marketing approach based on inventory.

“In a world where consumers are using multiple devices and are flooded with endless choices, it is not surprising to note increasing spends on digital advertising by brands. There is a paradigm shift occurring in the digital marketing world which now demands customised marketing experiences not functioning in silos, but integrated across multiple platforms. arQ promises to translate online user behaviour into actionable intelligence for marketers. Thus, helping marketers to make the most effective business decisions and strategies by incurring the minimum cost,” said Vinish Kathuria, COO, Digital Quotient.

He further said, “arQ deep dives into the user’s digital journey and transforms heaps of complex data into valuable real-time marketing intelligence.”

With the launch of arQ, Digital Quotient focuses on an audience-first approach in all marketing strategies. arQ aims at reducing the time and effort required by marketers to deliver impactful, functional and engaging user experience which converts a user into consumer.

Digital Quotient says that in the current stage, the arQ platform will offer a reach of 50 million monthly unique users globally, with plans to expand reach in coming months. The company plans to scale up though build, partner and buy approach and is in active discussion with partners and investors.
 

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India