GroupM’s Dialogue Factory and Dialect have merged to be a joint force by providing end to end experiential marketing solutions to clients. From ideation to execution, the company now boasts of having completed 3,500+ projects. This also makes the new GroupM Dialogue Factory ‘the largest’ experiential marketing company in the country.
The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory.
Dialogue Factory is GroupM’s solution to providing mass consumer contact programmes with a difference. Armed with an intellectual pool that stretches across all of GroupM’s agencies, what sets Dialogue Factory apart is their ability to convert engagement to excitement and from communication to propagation spread across both rural and urban geographies.
“Dialogue Factory is yet another initiative of GroupM that is helping shape the market. We are seeing a lot of traction in the experiential marketing space. Dialogue Factory is our end to end offering that can provide strategic value to clients in this space. We have a strong creative and implementation team that will complement our existing activation strengths. In addition, Dialogue Factory will leverage all the expertise we have built up in GroupM, be it Insights, Analytics & Measurement or Digital,” said CVL Srinivas, CEO, GroupM South Asia.
Singh added here, “With Media & Geography natural approach, we create brand experiences across the country – from schools, malls & multiplexes in Mumbai to anganwadis, panchayats, melas and haats in Bhagalpur. We specialise in using new age networks and interactive technology platforms to create brand experiences which have a balance of both digital and physical eco-systems.”
Dialogue Factory’s experience spreads across FMCG, white & grey goods, financial services, automobiles, entertainment, media, technology, travel, education, telecom and developmental sectors, to name a few.