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Deutsche Bank banks on brand ambassadors Sunil Gavaskar and Sania Mirza

Deutsche Bank banks on brand ambassadors Sunil Gavaskar and Sania Mirza

Author | exchange4media News Service | Thursday, May 18,2006 6:58 AM

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Deutsche Bank banks on brand ambassadors Sunil Gavaskar and Sania Mirza

Deutsche Bank has roped in Sunil Gavaskar as product ambassador to promote its recently launched retail banking products and services in India. With this, Gavaskar joins Sania Mirza as joint product ambassadors for the bank in India. Mirza was earlier signed on as Deutsche Bank’s product ambassador.

Speaking at the occasion, Gavaskar said, “I am delighted to partner such a respected global brand as Deutsche Bank. The bank stands for passion and excellence and aims to serve the financial needs of a broad cross-section of the Indian society. As a banking customer, I appreciate Deutsche Bank’s world-class banking services to Indian customers. I look forward to supporting Deutsche Bank as their product ambassador.”

Commenting on her association with the bank, Mirza said, “I have enjoyed the responsibility of being a product ambassador of Deutsche Bank in India as I closely identify with the bank’s philosophy and practices. I am honoured to join Mr Gavaskar and look forward to jointly communicating with him the bank’s excellent products and services to customers in India.”

Rainer Neske, member, Group Executive Committee, and Global Head of Retail Banking, Deutsche Bank, said, “Deutsche Bank has established its tradition of performance and excellence at a global level and we are delighted to have this message being disseminated in India by two of the country’s most accomplished global achievers – Gavaskar and Mirza. Their popularity as icons of talent, determination and success is expected to resonate with our clients and will provide an impetus to our retail business in India.”

As product ambassadors for the bank, Gavaskar and Mirza will exclusively partner Deutsche Bank across the spectrum of retail banking products and services. They will endorse the bank’s offerings through advertisements, events and personal appearances.

Neske further said, “We are going to mainly advertise in print in the main dailies and magazines. We are planning to break the TVC only by September.”

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