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Dettol and NDTV support waste segregation, with support from actor Amitabh Bachchan

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Dettol and NDTV support waste segregation, with support from actor Amitabh Bachchan

In an endeavour to focus on hygiene and sanitation, consumer health and hygiene company RB in partnership with campaign ambassador Amitabh Bachchanand NDTV on Thursday kicked off the 4th year of NDTV – Dettol BanegaSwachh India campaign with #Mere10Guz activation.

The campaign lends support to the Government of India’s Swachh Bharat Abhiyan.The agenda for this year’s campaign is composting and waste segregation by motivating people to take care of their 10 yards. The initiative aims at spreading awareness about sanitation, education, and empowerment of citizens with better hygiene and sanitation facilities across the country and working with partners to support ground interventions for driving behavioral change.

During the event, the eminent guests visited Vijaynagar Co-op Housing Society, Andheri East, in Mumbai, where residents explained the various eco-friendly measures implemented by them for composting and water segregation. This was followed by a discussion on various aspects of #Mere10Guz, the importance of composting and waste segregation, how we can take steps towards achieving it, and the impact of these simple measures on the society. Bachchan also interacted live with RWAs and schools from Delhi, Gurgaon, Chennai, Hyderabad, Bengaluru, and Kolkata that have been doing waste segregation and composting.

Talking about the initiative, the actor said, “NDTV-Dettol BanegaSwachh India aims to educate society and drive behaviour change towards health, hygiene, and sanitation. Our efforts are to inspire, educate, and encourage all Indians on how to manage waste effectively and work towards a truly Swachh Bharat. This year, our agenda is to drive people to follow three steps: clean-up, segregate waste, and do composting as part of the #Mere10Guz initiative.”

Speaking on this year’s theme, NitishKapoor, Regional Director, South Asia at RB, said “Segregation of waste is turning out to be a huge problem for India. Lack of awareness on the types of waste can lead to potential health hazards for citizens across the country. We believe that the obstacle is not just the lack of infrastructure, but also the lack of awareness. Through this campaign, we want to sensitize the society and address their problems while managing waste and try to spread awareness in the country. We have been committed to the cause for more than three years and aim to continuethe momentum this year as well.”

Speaking on the occasion, Vikram Chandra, Consulting Editor, NDTV, said, “In the race to meet the goal of a Swachh India by 2019, we urgently need to solve our waste disposal problem. From solid urban waste to sewage to chemical or industrial waste – every type of waste is mismanaged and has become a mammoth problem in the face of rapid urbanization. There are many ways in which we too can contribute. As discussed today, an easy beginning can be made in which we can recycle some of our own waste at home by composting it. With each passing year NDTV Dettol BanegaSwachh India strives to spread the message to help build a clean India.”

So far, NDTV – Dettol BanegaSwachh India campaign in collaboration with JagranPehel in Bihar and UP has created 13000 ‘sanitation change leaders’ who were mobilized across 200 villages to successfully reach out to every household to drive positive behavioral change towards hygiene and sanitation. It has also built 6000+ household toilets in collaboration with the Swades Foundation.

The event concluded with an appeal to all viewers and citizens to join #Mere10Guz movement and implement waste segregation and composting in their surroundings. The campaign will be highlighting the efforts towards #Mere10Guz.

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