Top Story

e4m_logo.png

Home >> Marketing >> Article

Dettol & Harpic promote hygiene and sanitation at Simhastha Kumbh

03-May-2016
Font Size   16
Share
Dettol & Harpic promote hygiene and sanitation at Simhastha Kumbh

After successfully partnering with Nashik Kumbh last year to provide hygiene to 30 million pilgrims and save 3.3 million litres of water, Dettol and Harpic have now joined hands with Simhastha Kumbh Ujjain to take the message of hygiene and sanitation to many more pilgrims.
 
 Held every 12 years and considered as one of the world's largest religious congregations, Simhastha Kumbh Mela is being held from 22nd April to 21st May and is expecting around 5 crore pilgrims from across the country. A mass gathering at such scale not only has a heavy impact on the demand for water and leaves the city with acute shortage of water supply, but it also poses a serious health risk to devotees attending it, owing to some unhygienic conditions.
 
As part of its nationwide initiative Banega Swachh India, Dettol and Harpic will reach out to pilgrims and educate them about the importance of hand washing and ill-effects of open defecation. On ground volunteers with an efficient water sprayer and sanitizers will be deployed at strategic locations such as food centers, snan areas, eateries and toilets to ensure people wash their hands before eating their meals and after using a toilet. In addition, there will be almost 100 toilets which will be maintained by Harpic to provide a solution from open defecation. The volunteers will also be spreading awareness about healthy hand washing habits. Radio channels are extensively being used to reiterate the importance of hygiene through jingles which have been successful in building healthy hand washing habits.
 
 Speaking about the initiative, Nitish Kapoor, Regional Director, RB South Asia said, "As a global leader in consumer health and hygiene, our purpose is to improve hygiene and sanitation in the daily lives of our consumers. Kumbh Mela is the largest congregation of humans anywhere on earth, which poses a huge challenge for sanitation because of the temporary influx of people in vast numbers. After successfully raising awareness amongst 30 million pilgrims at Nashik Kumbh last year, RB is proud to partner with Simhastha Kumbh Ujjain to drive a positive behaviour change towards building a Swachh Bharat.”
 

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...