Top Story


Home >> Marketing >> Article

Desi Kabaddi gets a global avatar in World-wide Kabaddi League

Font Size   16
Desi Kabaddi gets a global avatar in World-wide Kabaddi League

The sport of Kabaddi is set for a major facelift with the soon-to-be-launched World-wide Kabaddi League.

Kabaddi has evolved over a period of time and is now being played in three different styles – namely, Rectangular, Circle and Beach style Kabaddi. In the Punjab region, the circle style Kabaddi format is the most popular format, and the recently held World Kabaddi Cup in India, which saw the participation of 13 countries, was based on the circle style format.

The facelift of Kabbadi is being carried out under the mentorship of Sukhbir Singh Badal, Deputy CM Punjab and Pargat Singh, Olympian and sports administrator.

The World-wide Kabaddi League will be played across four continents and will be the only international sports league to come out of India. The League will innovate by adding more action-oriented elements to this Indian contact sport, thereby making it television friendly.

There are approximately 200 circle style Kabaddi clubs that are already operational across the world. The World-wide Kabaddi League will see participations from various clubs operating in Europe, the US, Canada, Pakistan and Australia. Several Bollywood personalities, international investors and corporates have shown interest in participating as franchise owners for the upcoming League. Each season of the League will be spread across a period of six months.

World-wide Kabaddi League has roped in Raman Raheja as CEO. He was previously with Wizcraft as Business Head – Govt Alliances, and Vice President - Events with Fever Entertainment, a division of HT Media. He had produced the opening and closing ceremonies for the 19th Commonwealth Games in Delhi. He has also produced two editions of Kabaddi World Cup for the Government of Punjab.

For the record, Kabaddi is one of the most ancient contact sports of the Indian Sub-continent. The most popular anecdote that is linked to the sport is the style that Abhimanyu had used to break through the Chakravyuh during the Mahabharata battle.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...