Top Story

e4m_logo.png

Home >> Marketing >> Article

Dentsu wins digital mandate for Maruti Suzuki India

09-May-2016
Font Size   16
Share
Dentsu wins digital mandate for Maruti Suzuki India

Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sources.
 
The digital mandate include media planning, buying. creative, SEO, social media and SEM.
 
The agency won the digital mandate on the back of a multi-agency pitch initiated by the brand a few months ago, industry insiders estimate account size to be around Rs 100 crore. 
 
For the record, Maruti Suzuki a leader in passenger vehicles makes 1.5 million Maruti Suzuki family cars every year. The automobile biggie, has over 15 car models with over 150 variants. It also has a nationwide service network spanning over 1500 cities and towns and a sales network that spreads across 1471 cities and 2 state of art factories. 
 
Maruti Suzuki India sold 126,569 units in April 2016. This include 117,045 units in the domestic market and 9,524 units in exports. The Company had sold a total of 111,748 units in April 2015.
 
Razorfish is said to be handling part of the digital duties for the brand prior to this.
 
In April 2015, Maruti Suzuki India has decided to align its portfolio of mass segment brands and commercial segment brands with Dentsu Creative Impact, the account was handled by Lowe Lintas and Publicis Capital prior to the consolidation. 
 
Hakuhodo Percept is handling the creative duties for Maruti’s new car, apart from this Dentsu Creative Impact is working on all the other brands.
 
Some of the Maruti Suzuki brands include Swift, Swift Dzire, Alto 800, Alto K10, Celerio, Ertiga & Omni to DCIPL’s existing portfolio of Maruti Suzuki brands – Ritz, EECO, Wagon R, and Stingray.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...