Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki
confirm industry sources.
The digital mandate include media planning, buying. creative, SEO, social media and SEM.
The agency won the digital mandate on the back of a multi-agency pitch initiated by the brand a few months ago, industry insiders estimate account size to be around Rs 100 crore.
For the record, Maruti Suzuki a leader in passenger vehicles makes 1.5 million Maruti Suzuki family cars every year. The automobile biggie, has over 15 car models with over 150 variants. It also has a nationwide service network spanning over 1500 cities and towns and a sales network that spreads across 1471 cities and 2 state of art factories.
Maruti Suzuki India sold 126,569 units in April 2016. This include 117,045 units in the domestic market and 9,524 units in exports. The Company had sold a total of 111,748 units in April 2015.
Razorfish is said to be handling part of the digital duties for the brand prior to this.
In April 2015, Maruti Suzuki India has decided to align its portfolio of mass segment brands and commercial segment brands with Dentsu Creative Impact, the account was handled by Lowe Lintas and Publicis Capital prior to the consolidation.
Hakuhodo Percept is handling the creative duties for Maruti’s new car, apart from this Dentsu Creative Impact is working on all the other brands.
Some of the Maruti Suzuki brands include Swift, Swift Dzire, Alto 800, Alto K10, Celerio, Ertiga & Omni to DCIPL’s existing portfolio of Maruti Suzuki brands – Ritz, EECO, Wagon R, and Stingray.