Top Story


Home >> Marketing >> Article

Dentsu Webchutney launches B2B Marketing Division

Font Size   16
Dentsu Webchutney launches B2B Marketing Division

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business Marketing Division. It will be headed by Samera Khan, EVP – Strategy, Dentsu Webchutney.

“The line between a customer and a consumer is fading day by day. Globally, B2B brands have the largest audience on LinkedIn; they have 36 times more followers on LinkedIn than on Instagram but 20 times more engagement on Instagram than on LinkedIn. The users’ browsing and search behaviour is the same through the day and that’s what we want to own with our B2B division. We want to remove the boring from B2B,” says Sidharth Rao, CEO and co-founder at Dentsu Webchutney.

The new division is poised to help businesses targeting other businesses across categories and industries. Businesses that work with Dentsu Webchutney will have specialized services available to help them with Online and Offline Marketing, Market Research, Publicity, and most importantly, a focus on Content Marketing and Distribution Strategy.

Samera Khan, EVP – Strategy, Dentsu Webchutney, adds, “Our strategy is to focus on B2B with experiential content marketing across the various touchpoints that the customer already exists on. We pride ourselves on understanding what moves the Indian consumer. Now it’s just about using that same understanding for a business decision maker. Even though our starting point is B2B, our goal is to think of it as H2H (Human to Human), to humanise this crucial relationship.”

Tags Dentsu Webchutney Samera Khan B2B Marketing

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...