Dentsu One, the full-service creative agency from Dentsu Aegis Network, has bagged the creative mandate for JK Tyre and Industries, following a multi-agency pitch. The other agencies that participated in the pitch included names such as Contract India, McCann World Group India, and Law & Kenneth. As part of the mandate, Dentsu One’s scope of work for its latest client will range across TVC, print, radio, OOH, digital, and activations wherein Dentsu One will focus on launching the client’s two-wheeler tyres.
Vivek Kamra, President - India Operations, JK Tyres and Industries, whilst welcoming the Dentsu Team to the JK Tyre account, appreciated the creative ideas that were brought to the table. He also added, “We are happy to have them on board and hope they will effectively communicate our key brand attributes including technological superiority, youthfulness, humility, and progressiveness in a truly Indian grown brand, through our creative campaigns.”
“We are grateful and delighted with this win. The teams had great fun working on it, from ideation to creation. JK tyres is a great home-grown brand and we look forward to building preference and love for the two-wheeler tyre segment of the brand through some powerful communication,” said Titus Upputuru, NCD, Dentsu One.
“The challenge is to not only take the brand idea seamlessly into digital and other mediums but going forward to own it consistently so that it can stand differentiated in the consumer mind space over time,” added Sunita Prakash, Senior VP, Dentsu One.