Dentsu Aegis Network has announced the launch of experiential marketing agency psLive in Asia Pacific. During 2014, psLive will be rolled out in all key Asia Pacific markets. Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia will take on the additional role of Chairman APAC, Posterscope and psLive – Asia Pacific.
Commenting on the launch, Nick Waters, CEO, Dentsu Aegis Network Asia Pacific said, “psLive will play an important role in the Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come.”
Detailing the plans for psLive in APAC, Ashish Bhasin, Chairman, Posterscope and psLive Asia Pacific said, “We will begin with rebranding our existing, vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, as topsLive. In Asia Pacific, the below the line part of marketing communications spend for key clients is growing at twice the rate of above the line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customised services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.”
Annie Rickard, Chairperson, psLive Worldwide added here, “The experiential market is growing rapidly. Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.”
psLive will announce country wise and marketwise rollout plans shortly, beginning with India, where the psLive launch will be announced soon.
psLIVE is Dentsu Aegis Network’s leading International brand experience network, that delivers consistent, best in class brand experiences, driven through insight, data and innovation. It is designed for providing engaging experiences for the digital age.