Gionee India today appointed Deepika Singh as Director- Marketing Communications. Singh has been heading the company’s all important Communications and Corporate Affairs portfolio for the past one and half years. Elevated to this position, Singh along with managing and directing the company’s internal and external communications will also support the brand building initiatives and sales growth across regions in the country.
Coming as it does at a time when Gionee is looking to aggressively push its current market share of 5% upwards, Singh’s appointment to this role is intended to augment the core team in strengthening brand communications and build preference and loyalty for Gionee among a fast increasing customer base in the country. As part of Gionee’s concerted push to foster community connect, Singh will also be responsible for spearheading the company’s CSR initiatives, developing appropriate social responsibility goals and metrics and overseeing their implementation.
Speaking about the appointment, Arvind R Vohra, MD & Country CEO, Gionee India, said, “We are looking to beef up our core management team in India with fresh thinking and talent that blends multiple skills and experiences. This is the year when we will focus on taking Gionee to the next level of growth, while becoming one of the most loved brands in India. I believe Deepika has all it takes to deliver on this mandate and we are excited to promote her to this new role”