Cafe Coffee Day (CCD) has collaborated with Deccan Chronicle to launch an interesting product called Café Chronicle, a monthly tabloid.
The 16-20 page colour monthly tabloid has a total circulation of two lakh across all CCD outlets in India. Café Chronicle is currently in its fifth issue. The content of the tabloid is focused on the idea of giving infotainment which is mainly youth-oriented.
Commenting on the core strategy behind Café Chronicle, Anjana Reddy, Vice President – Business Development, Deccan Chronicle Holdings said, “Our synergy with Café Coffee Day in terms of the audience as well as product positioning makes it a natural fit. Café Chronicle, with its packaging and content, makes for exciting engagement when the readers are in the relaxing confines of Café Coffee Day.”
“We also provide a fantastic platform for marketers to engage their potential customers through high impact print advertising and on–ground promotional activities. At Deccan Chronicle, we are happy to power Café Chronicle, the only product of its kind in India,” added Reddy.
The product has seen a steady growth since inception, both in terms of its traction and advertising, mentioned Reddy.
Talking about the collaboration with Deccan Chronicle, Vejay Anand, President – Sales, Café Coffee Day said, “Café Coffee Day is delighted to be associated with a media house of the stature of Deccan Chronicle. We strongly believe that Deccan Chronicle Group’s experience in print media and publishing will help us in enhancing the look, feel and content of the tabloid.”