DDB MudraMax-Experiential has created a wedding theme for Tupperware, which aims at promoting the latter’s smart gifting solution. The selling proposition is that Tupperware’s gifts are timeless, unique and stay beautiful for years.
To engage customers and position the smart gifting solutions of Tupperware as an apt gift for weddings, DDB MudraMax and Tupperware needed a strong audience engagement. Thus, an on-ground activation was implemented at several malls in cities such as Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The games were specially designed to grab the audience’s attention.
“The wedding gifting on-ground campaign sought to connect with our target consumers and showcase how our products like the Ultimo range are perfect for gifting in weddings,” said Chandan Dang, Chief Marketing Officer, Tupperware.
Alvin D'Souza, Vice-President of DDB MudraMax-Experiential, said, “We at DDB MudraMax-Experiential constantly strive to help our clients resolve their brand challenges. The clutter-breaking campaigns that we have crafted for Tupperware over the last couple of years bear testimony to our endeavour. The campaign has been crafted reaching out to a larger base on ground, which gave the brand an opportunity to interact directly with customers. The recent wedding campaign provided a substantial traction for the brand and had a significant impact on sales. It has been an exciting and fulfilling experience working on the brand. We look forward to crafting more such relevant experiences for Tupperware."