Top Story


Home >> Marketing >> Article

DDB MudraMax-Experiential creates wedding theme for Tupperware

Font Size   16
DDB MudraMax-Experiential creates wedding theme for Tupperware

DDB MudraMax-Experiential has created a wedding theme for Tupperware, which aims at promoting the latter’s smart gifting solution. The selling proposition is that Tupperware’s gifts are timeless, unique and stay beautiful for years.

To engage customers and position the smart gifting solutions of Tupperware as an apt gift for weddings, DDB MudraMax and Tupperware needed a strong audience engagement. Thus, an on-ground activation was implemented at several malls in cities such as Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The games were specially designed to grab the audience’s attention.

“The wedding gifting on-ground campaign sought to connect with our target consumers and showcase how our products like the Ultimo range are perfect for gifting in weddings,” said Chandan Dang, Chief Marketing Officer, Tupperware.

Alvin D'Souza, Vice-President of DDB MudraMax-Experiential, said, “We at DDB MudraMax-Experiential constantly strive to help our clients resolve their brand challenges. The clutter-breaking campaigns that we have crafted for Tupperware over the last couple of years bear testimony to our endeavour. The campaign has been crafted reaching out to a larger base on ground, which gave the brand an opportunity to interact directly with customers. The recent wedding campaign provided a substantial traction for the brand and had a significant impact on sales. It has been an exciting and fulfilling experience working on the brand. We look forward to crafting more such relevant experiences for Tupperware."


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by