DaimlerChrysler India Limited has initiated a brand protection campaign in India as part of the on going global campaign to ensure genuine quality parts and accessories of Mercedes-Benz vehicles.
The brand protection team along with law enforcement agencies has initiated actions against counterfeit trade. Recent raids across Pune, Mumbai and Delhi have revealed counterfeit spares, components, machinery and parts as well as Formula-1 apparel. Counterfeit Mercedes-Benz parts were being manufactured and sold with false trademarks and batch-numbers. These counterfeit parts were distributed through illegal channels in the national and international markets.
“The counterfeit parts market in India was alarming and proliferation of spurious auto parts has also resulted in erosion of the market base for OEMS. This also affected customers as it led to reduced fuel efficiency, increase in pollution and shorter life span of the vehicle apart from risk of road accidents due to poor performance of safety-sensitive auto components.