Top Story

e4m_logo.png

Home >> Marketing >> Article

DCIL launches campaign to protect against fake brands

07-June-2004
Font Size   16
Share
DCIL launches campaign to protect against fake brands

DaimlerChrysler India Limited has initiated a brand protection campaign in India as part of the on going global campaign to ensure genuine quality parts and accessories of Mercedes-Benz vehicles.

The brand protection team along with law enforcement agencies has initiated actions against counterfeit trade. Recent raids across Pune, Mumbai and Delhi have revealed counterfeit spares, components, machinery and parts as well as Formula-1 apparel. Counterfeit Mercedes-Benz parts were being manufactured and sold with false trademarks and batch-numbers. These counterfeit parts were distributed through illegal channels in the national and international markets.

“The counterfeit parts market in India was alarming and proliferation of spurious auto parts has also resulted in erosion of the market base for OEMS. This also affected customers as it led to reduced fuel efficiency, increase in pollution and shorter life span of the vehicle apart from risk of road accidents due to poor performance of safety-sensitive auto components.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...