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Datsun redi-Go variants drive Nissan India Dec sales up 21%; eyes 5% market share by 2020

03-January-2017
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Datsun redi-Go variants drive Nissan India Dec sales up 21%; eyes 5% market share by 2020

Nissan Motor India reported 3,711 domestic sales in December 2016, a 21 per cent increase against 3,065 units sold the same month a year ago.

Additionally, for the first three quarters of fiscal year 2016, Nissan and Datsun’s combined sales achieved a 50 per cent growth rate. Together, their sales growth was the second-fastest among car brands in India for April-December of FY 2016 versus the same period last year.

Commenting on the sales results, Arun Malhotra, Managing Director, Nissan Motor India, said, “Nissan India achieved healthy sales in December by posting 21 per cent year-on-year growth despite the challenges of the demonetisation issue. This strong performance came on the back of continued success of Datsun redi-GO and the great customer response to the redi-GO SPORT.”

“We have achieved consistently strong sales in the first three-quarters of this fiscal year.  The growth we’ve achieved from April through December positions us as the second-fastest growing company in the passenger vehicle segment in India, a significant feat for a comparatively young company,” added Malhotra.

In October 2016, the Nissan Motor India group, which manages the sales and service support for both Nissan and Datsun brands, announced the intention to introduce up to eight new cars from the Datsun and Nissan brands to India by 2021. These new products in the pipeline, which includes the recently-launched Nissan GT-R and the launch of X-Trail Hybrid in 2017, move the company forward toward its aim of becoming a major force in India with a 5% market share by 2020.

Nissan Motor India has recently received a number of awards and recognitions for its products and technologies. The accolades include Datsun redi-GO, the brand’s latest offering, which won two awards at the NDTV Car and Bike Awards 2017. Datsun redi-GO received the Small Car of the Year award. Additionally, Sakshi Malik, world-class female wrestler was given the “Brand Ambassador of the Year Award” as the brand’s face for the redi-GO SPORT limited edition.

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