Top Story

e4m_logo.png

Home >> Marketing >> Article

DaimlerChrysler India unveils latest editions of Mercedes-Benz S-Class and M-Class

25-February-2006
Font Size   16
DaimlerChrysler India unveils latest editions of Mercedes-Benz S-Class and M-Class

DaimlerChrysler India unveiled the latest editions of Mercedes-Benz S-Class and M-Class vehicles for the Indian market at the Mercedes-Benz brand showcase in Delhi on Friday.

The top of the line S-Class was presented by Hans Multhaupt, DamilerChrysler’s Global Head for Development of S-Class and other large model series together with MD and CEO of DaimlerChrysler India, Dr Wilfried Aulbur.

Dr Bharat Balasubramanian, DaimlerChrysler’s Global Head of Engineering Technologies and Regulatory Affairs, launched the rugged M-Class. The brand showcase featured the complete range of Mercedes-Benz cars in India – the debutance S-Class, the E-Class and the C–Class as well as the SLK-Class, CLS-Class and M-Class. Also featured was the stately Maybach.

“The idea of the brand showcase is to share our enthusiasm about growth and direction of the company and to interact with our friends and customers in their home cities. We are committed to offer our customers the latest products in the least possible time The new S-Class was introduced in parallel to the US market launch and clearly demonstrates DaimerChrysler’s commitment to the Indian market,” said Dr Wilfried Aulbur.

He added, “We would be getting in to the commercial segment this year. We are exploring the option of buses. While the S-Class is priced at Rs 72 lakh, the M-Class is priced at Rs 59 lakh. These models will be available from next month onwards.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign