Top Story

e4m_logo.png

Home >> Marketing >> Article

Dabur to expand its e-commerce presence with Snapdeal tie-up

11-February-2016
Font Size   16
Dabur to expand its e-commerce presence with Snapdeal tie-up

Leading consumer goods manufacturer Dabur has tied up with online marketplace Snapdeal to set up an e-store for its ayurveda products called LiveVEDA. This is part of the former’s strategy to up its game in e-commerce sector and expand its herbal and ayurveda category. The total size of the Indian ayurvedic market is Rs 50 billion and it is growing substantially at a rate between 10-15 per cent.

Dabur is already working with multiple partners across categories to sell its products online. Currently it’s retailing its best selling products like honey, chyawanprash and oil at discounted rates and recent launches.

Last September Hindustan Unilever (HUL) went mainstream for its resurrected Ayurveda brand Lever Ayush by partnering with online marketplaces, as an attempt to take on other popular brands in this category such as Himalaya, Kaya and Biotique. Earlier it was sold through HUL Network, its direct selling business. Other popular competitor Patanjali Ayurved who is recently in news for becoming the biggest FMCG advertiser, retails products through the major e-commerce sites through different vendors and plans to consolidate its online presence.  Same goes for Himalaya who is selling its products through its own e-store (himalayastore.com) and other e-commerce sites.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively