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Dabur to come out with two variants of Hajmola candy

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Dabur to come out with two variants of Hajmola candy

Dabur India plans to come out with two variants of Hajmola candy. The two new variants that are being added to the Hajmola candy portfolio are orange and pineapple, and are being called `rangeela santra' and `pangebaaz pineapple' respectively.

Hajmola candy has been available in mango and tamarind flavours besides the original for about 10 years now.

The roll out of the new flavours has been initiated in a few select markets, and will be extended nationally within a month's time. According to the company sources, the Hajmola brand is retailed at roughly 16 lakh outlets nationwide, with the Northern region being Hajmola's biggest market.

Source: Business Line


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