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Dabur India ready to dish out some fast food

Dabur India ready to dish out some fast food

Author | Source: The Economic Times | Saturday, Dec 16,2006 8:07 AM

Dabur India ready to dish out some fast food

Dabur Foods chief Amit Burman's plans of retailing fast food are getting bigger. Mr Burman is one of the franchisees for American fast food chain Subway in India.

He has now signed a franchisee agreement with Dubai-based Hot Brands International for opening quick service restaurants in Delhi and the national capital region (NCR).

The agreement has been signed by Consortium Consumer Care, a venture promoted by Mr Burman in his personal capacity.

“We see fast food retail, growing at 20-25% every year, as a big opportunity. Moreover, Hot Brands concepts are more Indianised and more likely to be accepted by consumers,” said Amit Burman.

Lite Bite, another venture promoted by him, operates five Subway outlets in India, with the sixth one coming up in Hyderabad.

Under the agreement with Hot Brands International, Consortium Consumer Care will initially launch three formats - Shamiana (Indian), Magic Wok (Chinese) and Santino (Italian).

The company plans to open a minimum of six restaurants in 2007, with and investment per outlet envisaged at Rs 30 lakh.

Hot Brands International is not new to India. It has franchisees operating six outlets in Mumbai. “We are open to more franchisee agreements or joint ventures for the India market.

This market has the potential for 100-150 HBI restaurants in the next couple of years,” said Andrew Lester, chief operating officer, franchise division, Hot Brands International.

Hot Brands International has 40 outlets in United Arab Emirates, Kuwait, Qatar, Oman, India and South Africa.

It has quick service restaurant brands Sugoi (Japanese), Sala Thai (innovative Thai), apart from Shamiana, Magic Wok and Santino, as well as casual dining restaurant brands such as Da Shi Dai serving contemporary Chinese cuisine, Pane Caldo offering upbeat Italian with fresh home-made pasta and creative pizza, and Haru, a modern Japanese Robatayaki restaurant.

The branded fast food industry in India is estimated at Rs 2,000 crore.

Tags: e4m

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