Top Story


Home >> Marketing >> Article

Dabur India launches country's first Mobile Honey Testing Lab

Font Size   16
Dabur India launches country's first Mobile Honey Testing Lab

Adding yet another first in its mission to innovate, India’s most trusted healthcare company, Dabur India, today inaugurated the country’s first ever Mobile Honey Testing Lab. This unique on-the-wheel lab has been designed specifically to reduce adulteration in honey and ensure that purity is maintained.

The Mobile Honey Testing Lab was flagged off from Dabur Research and Development Centre in Sahibabad by Sunil Duggal, CEO, Dabur India. Starting its journey from Uttar Pradesh, the lab will tap two major centres for bee farming in Muzaffarpur, Bihar and Sundarbans, West Bengal. With the help of the Mobile Honey Testing Lab, bee-keepers can now test the purity of their honey and avoid adulteration, since the majority of the honey sold in the domestic market is impure, containing sugar-mixed ingredients and antibiotics. The samples will be tested in two types of equipment – Randox and Altino, which will provide an accurate on-the-spot result on the purity levels of the honey. This unique service will be cost effective.

Inaugurating the lab, a delighted Sunil Duggal, CEO Dabur India said, “We are pleased to bring forward this unique initiative, the Mobile Honey Testing Lab, which will revolutionise the bee-farming landscape and honey testing modules in India. The average consumption of honey is increasing every day and we have been witnessing the demand for a comprehensive, yet convenient, honey testing module. Dabur’s Mobile Honey Testing Lab will offer rapid and cost-effective services to test the quality of honey from the source, thereby cutting off adulteration. We expect to sample 250 batches in every city and will keep adding more numbers and cities as per our observations.”

“Today, honey is not just used as a home remedy, but as an irreplaceable health supplement. The health conscious Indian has added honey to his daily diet for good measure. Our Mobile Honey Testing Lab will act as a catalyst to answer all honey related queries,” added Duggal.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.