Top Story

e4m_logo.png

Home >> Marketing >> Article

Dabur expects higher sales with new brand

27-December-2005
Font Size   16
Share
Dabur expects higher sales with new brand

With the launch of Dabur India’s new Chyawanprash variant, Dabur Chyawanshakti, company officials expect the new brand to touch sales of Rs 5-7 crore this year, followed by an annual 10 per cent growth rate.

Punjab accounts for 9 per cent of Dabur Chyawanprash’s sales.

“North India is an important market for us, and hence a natural choice for launching Dabur Chyawanshakti,” said Krishan Kumar Chutani, DGM (marketing), Dabur India Ltd, today, in Chandigarh.

He further added that during winters, there was a 70 per cent rise in the sale of the Chyawanprash brand, as against 50 per cent growth throughout the year.

According to data available, Chyawanprash is consumed by about 4 per cent of people in the country, which, the industry believes, will rise to 5-6 per cent in the year ahead.

Developed after extensive R&D, Dabur Chyawanshakti is a unique mix of 47 herbs & natural ingredients like draksha, ashwagandha & kesar, known to help in revitalising and stimulating the immune system, relieving stress, enhancing virility, improving stamina, fighting aging through anti-oxidant property, and building resistance to diseases.

It is available at Rs 110 per 500 gm.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO