Sketch Consultancy, a provider of strategic consulting and retail transformation services to retailers and consumer brands, has announced its strategic association with Da Vinci Media GmbH. Da Vinci, an HD educational TV channel, has chosen Sketch Consultancy for its integrated marketing activities for the Indian market.
Mohit Anand, Country Manager at Vinci Media said, "We chose Sketch after an exhaustive review of capabilities and reputation. Sketch's meticulous planning and execution of the launch campaign has drawn a fantastic response which has surpassed our expectations."
The channel is owned by Berlin-based firm Da Vinci Media GmbH and has launched its HD educational channel in the country in association with Quintillion Media - promoted by Raghav Bahl. Da Vinci, which has entered into an equal partnership with The Quint, has plans to venture into regional television market in the near future.
Vibhav Mehta, Managing Director, Sketch Consultancy said, "We are happy to be part of Da Vinci Learning and the task of launching the brand in India excites us immensely. Sketch Consultancy will be managing the entire outreach and marketing activities such as mall activations, outdoor media buying, radio and school activation and events to promote Da Vinci Learning."
As part of the activities for Da Vinci Learning, Sketch has already organised educational events, quizzes, science experiment events for children in 25 malls across India during the month of April 2016. Sketch has also provided target audience acquisition services, driving footfalls via outdoor activities, radio and social media.