Tanishq did it for ‘Paheli’, now it is D’damas’ turn to launch a new line of jewellery under its brand ‘Glitterati’, which is inspired by the much anticipated Sanjay Dutt-John Abraham starrer ‘Zinda’. The objective is to inspire emulation of the glittering lives of the stars.
Mehul Choksi, Managing Director, D’damas, said, “D’damas Glitterati has been synonymous with Bollywood and we are pleased to be associated yet again with a new line of exquisite jewellery under ‘Glitterati’ – a signature line designed by Bollywood stars themselves, drawing inspiration from the movie ‘Zinda’. Our constant endeavour to innovate has made us one of the first brands to develop an entire range drawing inspiration from Bollywood. Today, D’damas shares a common platform with Bollywood in reaching the discerning global Indian audiences.”
D’damas’ Glitterati range includes gold and diamond jewellery designed by leading Bollywood stars Akshay Kumar, Suniel Shetty, Mahima Chaudhary, Celina Jaitley and Simran.
The collection is a limited range comprising diamond jewellery for both men and women made from 18k gold. Prices begin from Rs 15,000 onwards.
In December 2005, D’damas, in association with the World Gold Council, had unveiled Gold Expressions. This non-conventional collection is a range of fine gold jewellery that has been designed by renowned Italian craftsmen for the World Gold Council in association with D’damas, with actress Lara Dutta as the face of this unique collection.
This apart, the recent past has seen D’damas becoming a strong player in the Indian market and with associations and tie-ups like these, the prospects look even brighter for the jewellery brand.