Oban Fashions, Rupa & Company's wholly owned subsidiary that has acquired exclusive license from French Connection Limited to develop, manufacture, market and sale innerwear and related products with the Brand name 'FCUK' in India, has appointed Mumbai based Cut The Crap (CTC) as its creative agency.
FCUK will be supported with a 360 campaign including digital and activation that will roll out parallel to distribution and retailing.
Jagdish Acharya, Founder & Creative Head, CTC said, “I am delighted to announce our partnership with Oban Fashions for FCUK and French Connection Innerwear.”
Acharya added, "Put simply, challenge for the agency is to make FCUK the most talked about brand in fashion and among the fashion-forward.”
Commenting on the appointment, Siddhant Agarwal, Director, Oban Fashions said, “FCUK is a cult brand and we needed an agency with passion and dedication to bring the glory it deserves.
He added, “We decided to go with CTC because of their brand understanding and cutting edge creative interpretation. FCUK is all set to occupy center stage in premium innerwear segment in the coming years and I am happy to have CTC partnering us towards that goal.”
“Our strategy is to make every aspect of brand exciting - be it design, packaging or day-to-day interface on social media. Our objective is to be on top-of-fashion-minds. Market shares will follow."