CultureLIVE to bring the best of events, media, mktg together

CultureLIVE to bring the best of events, media, mktg together

Author | Deepa Balasubramanian | Wednesday, May 08,2013 7:31 PM

CultureLIVE to bring the best of events, media, mktg together

Indian School of Events & Entertainment (ISEE) has joined hands with IIT Delhi BRCA to conduct a two-day event management workshop in the Capital on May 8 and 8, 2013 at the IIT Delhi campus. Christened CultureLIVE, the conference-cum-workshop on festivals and events management is most apt for professionals looking to create/ curate/ produce event properties in the festivals genre.

Stating the objective behind the workshop, Gaurav Garg, Co-Founder & Director, Propaganda & ISEE said, “The aim is to make ISEE an on-campus initiative to partner leading academic institutions such as IITs, IIMs, MICA and likewise to curate and deliver seminars, modules, lectures and workshops on subjects related to events management, and take skill development in events business to the next level. We at Propaganda are always excited to propagate industry best practices to professionals and students citing a sustainable growth for the events industry in India.”

The two-day workshop will see professionals from the fields of events, media, art, culture and marketing  discuss the industry best practices, including event management stalwarts such as Sabbas Joseph, Martin DaCosta, Samit Garg, and Deepak Gattani, among others. These veteran professionals shall discuss their process-led approach behind crafting festival IPs and events that are not only sustainable but also impactful in unconventional geographies.

The workshop will also bring together independent curators such as Divya Bhatia of Rajasthan International Folk Festival, Shubhra Bharadwaj of Ferriswheel Entertainment, Manoj Srivastava of IIFI Goa, and Kaushik Bhaumik of Osian’s Cinefan Film Festival to discuss how different forms of art (and human passions) can be incorporated into festivals of size and scale. The workshop also has representation from cultural heads of Germany, France, and Hungary, who will discuss the role of cultural policies and sponsorship and funding mechanism behind cultural events in partner countries.

The second day of the workshop will have discussions on media and brands that partner with and sponsor events. Speakers include Lloyd Mathias, former CMO, PepsiCo, Motorola & Tata Teleservices; Sudeep Narayan, VP - Marketing, Volvo Cars India; Shubhodip Pal, CMO, Micromax; Tibor Kovacs, Director, Balassi Institute-Hungary Cultural Centre; Robin Mallik, Director - Programmes, Goethe Institut South Asia; Archana Chaudhary, Head of Communications, Institut Francais, Vivek Malhotra from India Today Group, Neeraj Sanan from ABP Group, and Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group.

Garg informed, “We are targeting event management professionals who are creating festivals or event IPs; brand managers and marketers interested in events sponsorship; media managers or sellers who partner and create media events; curators, artistic directors engaged in creating event content and students of media, marketing, management and events.” 

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