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CTV manufacturers to cash in on cricket fever, to introduce new models

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CTV manufacturers to cash in on cricket fever, to introduce new models

In order to cash in on the oncoming Cricket World Cup, CTV manufacturers have lined up a gamut of new models for launch in the next two months.

LG Electronics India will be launching its CTVs with a cricket-bat shaped remote control, a new CTV model with 15 in-built games (inclusive of cricket games) apart from other models. LG will be launching a large-scale cricket-oriented promotion from January 5, and is targeting to sell about 4.5 lakh units in the first quarter of next year.

Sansui too has aggressive plans for the World Cup cricket season next year. The company is planning to introduce its first plasma TV in India, along with a "sound-oriented" CTV in the flat segment, which will have an output of 1,500 watts. Recently, several companies have launched CTVs on the sound plank, positioning it as providing a more complete and realistic experience of the World Cup matches.

Sansui is targeting to sell around one-lakh CTVs per month during the World Cup season. The company is planning to launch a consumer scheme along with a dealers' scheme during the forthcoming World Cup season.

Samsung India, too has charted out major plans for the season. The company is planning to launch five new models in the first quarter of 2003, both in the conventional as well as the flat TV segment, in the 21 inch and 29 inch category.

The total spend earmarked on cricket in the first quarter of 2003 is about Rs 20-25 crore.


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