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CRY gets corporates to bat for children’s rights via 5Cs

CRY gets corporates to bat for children’s rights via 5Cs

Author | exchange4media News Service | Saturday, Sep 30,2006 7:45 AM

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CRY gets corporates to bat for children’s rights via 5Cs

For the seventh straight year CRY is holding the CRY Cadence Corporate Cricket Challenge or 5Cs for short, in partnership with Cadence Design Systems. This ‘cricket for a cause’ will see 48 corporate teams battle it out for the trophy.

Starting on September 30 in Delhi, the 7th 5Cs brings together 48 corporate biggies who will compete in two leagues – 32 teams for the Cup League and 16 teams for the Premier League. Some of the participants include teams from Hindustan Petroleum, Havells, GenPact, HCL, HDFC, ITC, OPTO Group, ICICI, Birlasoft, Flextronics, Business Standard, IBM, HLL, Gillette, Canon and Oberoi. The tournament will also be conducted in Bangalore and Chandigarh.

This is also marks the first year of 5Cs’ global journey. Held in London, 5Cs raised 16,000 pounds for the cause of child rights in India.

Renuka Chowdhary, Minister for Women and Child Development, will be presiding over the inaugural ceremony. Also present will be Vijay Dahiya, former India wicketkeeper and Jaya Sharma, opening batswoman of Indian women’s cricket team, who has been involved in the 5Cs for over two years.

In the past six years, over Rs 1 crore has been raised through the CRY Cadence Corporate Cricket Challenge, impacting the lives of over 11,000 children and their families across India. In its 7th year, the CRY Cadence Corporate Cricket Challenge is expected to raise Rs 29 lakh from three cities in addition to the 16,000 pounds raised from 16 teams in London. The 7th 5Cs alone is expected to benefit over 2,000 children across India.

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