Top Story

e4m_logo.png

Home >> Marketing >> Article

Crosshairs Communication bags PR and SM mandate for SENS, Ski India

14-May-2016
Font Size   16
Crosshairs Communication bags PR and SM mandate for SENS, Ski India

Public relations and social media agency Crosshairs Communication, has bagged two new PR and Social Media accounts. The new accounts are SENS –anti-ageing wellness centre (an initiative of the WAVE group) and Ski India –indoor snow and ski park.

Crosshairs Communication executed a successful and grand media launch for both the ambitious projects this month.

Crosshairs Communication extends its services to a wide range of brands and entities ranging from lifestyle, fashion, luxury, F&B to corporate enterprises and more. For both the brands, the agency is developing strong communication campaigns that will ultimately lead to footfalls and offer instant brand connect. Going forward, Crosshairs Communication will be organising special bloggers campaigns and other interesting engagements with the audience, as part of its social media exercise.

On bagging these accounts, Stuti Jalan, Founder, Crosshairs Communication said, “We always strive to build an effective PR strategy by starting with a competitive industry research. Thereafter, we create a unique messaging, identify correct target groups, launch social media discussions and clearly define our campaign goals. I am very excited to be associated with SENS and Ski India, and look forward to a fruitful relationship in the future as well.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business