Top Story


Home >> Marketing >> Article

Cross Marketing Inc launches Velocity

Font Size   16
Cross Marketing Inc launches Velocity

Cross Marketing Inc has announced the launch of ‘Velocity’, a technology driven market research Company to cater to the bustling Indian market. Armed with global learning, Velocity has been designed to address a dire need for Indian companies to garner real time insights of the market and emerging patterns.

The company will cater to Indian companies by offering a fully customized approach supported by technology, innovative differentiators and a compelling value proposition. The tech-driven methodologies that Velocity is powered by enables a quick turnaround time and high-precision data capture.

Research ranging from simple measurements, like counting the number of customers who buy a specific product, to more complex questions, like reasons for referring the same product to friends/families and thereby acting as influencers – Velocity helps companies monitor, explain, predict and measure multiple decisions taken by these consumers.

Headquartered in Bangalore and having an office in Mumbai, Velocity offers a wide array of solutions, like advertising & communications research, brand studies, market segmentation & profiling, product & pricing, customer satisfaction/loyalty/experience and tracking studies,etc.

The solutions offered will cater to diverse sectors including automotive, e-commerce, financial services, healthcare retail, it, media, real estate, travel & leisure, telecom et al.

Jasal Shah, Managing Director & CEO, Velocity said, “In today’s dynamic world, strategies are dynamic and needs to change quickly, sometimes even overnight and this demands quick access to data and quality insights. At Velocity, this is what we are designed to deliver. Our tech-driven approach helps us achieve quick turnaround time and this will in turn help our clients in meeting their respective objectives. Our global reach by virtue of our parent company will also help scale up our business and therein reach out to more clients.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...