Top Story

e4m_logo.png

Home >> Marketing >> Article

Cricket World International to host ODI cricket series in US

23-April-2005
Font Size   16
Cricket World International to host ODI cricket series in US

Cricket World International Inc., Texas-based leading sports event and marketing organisation, is organising the Indo-Pak XI versus World XI three-match ODI cricket series in the United States between June 14 and June 19, 2005.

The Indo-Pak joint team will comprise Virendar Sehwag, Anil Kumble, Harbhajan Singh, Yuvraj Singh, Irfan Pathan, Yousaf Yohanna, Younas Khan, Rashid Latif, Shahid Afridi, Mohammad Sami and Shoaib Malik. They will play against a World XI team comprising star cricketers from Australia, West Indies, Sri Lanka, New Zealand, South Africa, Zimbabwe, Canada and the US. Among the likely World XI players are Jacques Kallis, Jonty Rhodes, Nathan Astle, Chaminda Vaas, Wavel Hinds, Ricardo Powell, Heath Streak, Chris Harris and Michael Beven.

Mindshare Pakistan will handle the media account of the series, said Taher Khan, Chief Executive, Interflow Communications of Karachi. The creatives for this special event will be handled by Interflow. Asked about the account size, he said, it would be around half a million dollar.

"The concept behind this cricket match is to further build relations between India and Pakistan, and at the same time involve the two countries in joint venture partnerships with media, entertainment etc.," said Khan. On marketing plans for the event, Khan said, "The marketing activities will be done in consultation with Mindshare Pakistan and we are identifying sponsors and associate sponsors for the event. The sponsors would primarily be services and consumer durables companies. We are looking at companies in the US which are cricket friendly and would like to support this sport."

On the telecast rights, he said, "We are negotiating with Indian channels. We want a channel partner that can give us good global coverage. So talks are on with all the channels." As far as Pakistan is concerned, Khan said that in all likelihood it would be PTV that would get the official rights to telecast the match.

There would be major promotional activities around the cricket match. "We have targeted the ethnic channels in the US who would be running the promotions along with the newspapers. Other than that we have an exclusive campaign that we would be working on," he said.

The first ODI will be on June 16 (45 overs), the second on June 18 (45 overs) and the third match on June 19 (50 overs).

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video