Cricket World International Inc., Texas-based leading sports event and marketing organisation, is organising the Indo-Pak XI versus World XI three-match ODI cricket series in the United States between June 14 and June 19, 2005.
The Indo-Pak joint team will comprise Virendar Sehwag, Anil Kumble, Harbhajan Singh, Yuvraj Singh, Irfan Pathan, Yousaf Yohanna, Younas Khan, Rashid Latif, Shahid Afridi, Mohammad Sami and Shoaib Malik. They will play against a World XI team comprising star cricketers from Australia, West Indies, Sri Lanka, New Zealand, South Africa, Zimbabwe, Canada and the US. Among the likely World XI players are Jacques Kallis, Jonty Rhodes, Nathan Astle, Chaminda Vaas, Wavel Hinds, Ricardo Powell, Heath Streak, Chris Harris and Michael Beven.
Mindshare Pakistan will handle the media account of the series, said Taher Khan, Chief Executive, Interflow Communications of Karachi. The creatives for this special event will be handled by Interflow. Asked about the account size, he said, it would be around half a million dollar.
"The concept behind this cricket match is to further build relations between India and Pakistan, and at the same time involve the two countries in joint venture partnerships with media, entertainment etc.," said Khan.
On marketing plans for the event, Khan said, "The marketing activities will be done in consultation with Mindshare Pakistan and we are identifying sponsors and associate sponsors for the event. The sponsors would primarily be services and consumer durables companies. We are looking at companies in the US which are cricket friendly and would like to support this sport."
On the telecast rights, he said, "We are negotiating with Indian channels. We want a channel partner that can give us good global coverage. So talks are on with all the channels." As far as Pakistan is concerned, Khan said that in all likelihood it would be PTV that would get the official rights to telecast the match.
There would be major promotional activities around the cricket match. "We have targeted the ethnic channels in the US who would be running the promotions along with the newspapers. Other than that we have an exclusive campaign that we would be working on," he said.
The first ODI will be on June 16 (45 overs), the second on June 18 (45 overs) and the third match on June 19 (50 overs).