CredR, the online marketplace for buying and selling of used vehicles has appointed Happy Creative Services as their marketing communications agency. The Bengaluru-based creative agency will handle the marketing and brand communications mandate for CredR across all its operational cities in India.
According to the press release, this association will be aimed at refining CredR’s branding strategies with its unique propositions at the core with the intent to change consumers’ mindsets about pre-owned vehicles.
Elucidating on the partnership, Vitasta Kaul, Creative Head at CredR, said, “We acknowledge that today’s consumers are articulate and aware. We want to reach out to them, engage them with our philosophy and gain their trust and favourability through this exercise. We are excited to engage with Happy Creative Services as they echo the modern, urban language that we wish to speak in.”
Commenting on the win of the account, Praveen Das, Co-founder and CCO, Happy Creative Services said, “By scratching their own itch, CredR has tapped into a large unorganised market. Their confidence in their service is inspiring. It gives us a great starting point to design a new brand identity for them and devise a brand strategy that will drive their go-to market campaign.”
Currently serving Mumbai, Pune, Delhi, Hyderabad and Bangalore, CredR will soon expand its operations to 10 more cities by the end of this financial year.