Top Story

e4m_logo.png

Home >> Marketing >> Article

Creativeland Asia wins mandate for Luxor, Parker and Waterman

14-June-2017
Font Size   16
Share
Creativeland Asia wins mandate for Luxor, Parker and Waterman

Creativeland Asia has won the creative duties for Luxor, Parker and Waterman from the Luxor Group. With this latest announcement, Creativeland Asia will now expand into the writing instruments category managing the mainline, experiential and digital mandate for the three brands.

On working with Creativeland Asia, Pooja Jain, Managing Director, Luxor Writing Instruments, said, “The Luxor Group is a global leader in the writing instruments category with innovation and disruption at its core. Luxor has pioneered the writing instruments industry in India and has brought world famous brands – Parker, Pilot and Waterman to the Indian populace. In its glorious journey of last 50 years, Luxor has been serving Indian consumers with its vast range of products with something for everyone. Luxor has built strong equity with trade and has established itself as a preferred destination in the writing instruments space with state-of-the-art manufacturing facilities and a focus on craftsmanship and technology. To continue our growth and success, we are delighted to have Creativeland Asia on board. Their exceptional body of work and the ability to create memorable, innovative and disruptive communication across 360 media is what excited us to work with them. We look forward to creating memorable campaigns together for Luxor, Parker and Waterman.”

On associating with the Luxor Group, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, said, “We are excited to expand our portfolio into the writing instruments category with prestigious brands like Luxor, Parker and Waterman from the Luxor Group. Pooja has very ambitious plans for her brands and I am delighted to partner her on this journey. While with Parker, our task is to build on the global positioning, on Luxor we will be looking at a complete brand revamp. It is a highly competitive and challenging category. I am looking forward, along with the team at Creativeland, to create communication that works for the Luxor Group in the market.”

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...