Top Story

e4m_logo.png

Home >> Marketing >> Article

Creativeland Asia wins creative duties mandate for Havmor Ice Cream

28-June-2017
Font Size   16
Share
Creativeland Asia wins creative duties mandate for Havmor Ice Cream



Creativeland Asiahas wonthe creative duties mandate for Havmor Ice Cream, one of the largest organised ice cream players in the country. The account was won following a multi-agency pitch.



On working with Creativeland Asia, Chaitanya Rele, VP-Head of Marketing, Havmor Ice Cream, said, “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia's out-of-the-box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”



On the recent win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, said, “Havmor is amongst thefastest growing ice cream brands in the country. They are in a unique positionas the only non-dairy player in India making 100 percent real milk ice cream.We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter. There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India