With a renewed focus on the Delhi-NCR market, Creativeland Asia brings on Manas Lahiri to lead the Delhi-NCR region. He will be responsible for driving the Creativeland culture, new business and overall operations of the Delhi branch.
On Lahiri’s appointment, Srijib Mallik, Board Member & Chief Operating Officer, Creativeland Asia, who has recently taken on the role of leading Ventureland Asia, the investment company started by Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “When we met Manas for the first time a couple of years back, we were smitten by his understanding of the Creativeland Culture and were looking at the right opportunity to bring him in. Led by a passion for creative solutions, he comes with well-rounded experience in Sales & Marketing, Brand Management and Advertising. With this combination, he will accelerate our growth in the Delhi-NCR region while keeping up the sanctity of the Creativeland culture.”
On joining Creativeland Asia to lead the Delhi-NCR region, Lahiri said, “Creativeland Asia is a brand and a creative culture that has created remarkable work in the last decade. When I met Raj and Srijib for the first time, I was highly impressed with their vision and expansion plans. Delhi-NCR is an exciting market with some amazing brands playing big. Coupled with a great team, Creativeland Asia manages a huge equity here and my job will be to take it to the next level and grow aggressively. Exciting times ahead for us.”
With an experience of over 15 years in the industry, Lahiri has worked with brands such as Samsung, Motorola, General Motors, Amazon, Lenovo, Dabur, etc. and agencies like McCann and Ogilvy & Mather in the past. In his last assignment, he was heading Contract Advertising India in Bangalore as Senior Vice President & General Manager.
Commenting on this, Kurup said, “I am delighted to have Manas on board. The clincher for him was the fact that he is as passionate about the Creativeland culture as he is about the business of advertising. This strengthens our plans for Delhi-NCR with a new creative leadership announcement to follow soon.”