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Creatigies makes Timex tick with distance running in India

02-June-2011
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Creatigies makes Timex tick with distance running in India

Global watch giant Timex has announced its association with three Gold Label marathons as the timing partner and official watch for all races in India. These are Standard Chartered Mumbai Marathon, the TCS World 10 K Bangalore race and the Airtel Delhi Half Marathon.

This association kickstarts with the TCS World 10K Bangalore race and continues for the Airtel Delhi Half Marathon and the Standard Chartered Mumbai Marathon.

Commenting on the association, VD Wadhwa, Managing Director, Timex India, said, “We are truly delighted with this opportunity and partnership brought to us by Creatigies, as Timex has a long-standing association with marathons internationally as well. Associating with the three prestigious Gold Label events of the country, exemplifies Timex’s dedication towards promoting sports not just globally, but specifically in India. Marathons and races have been part of the Timex brand DNA and Timex watches reflect cutting edge technology, precision and great styling that will greatly appeal to runners and watch aficionados alike.”

“Brand Timex has always stood for high energy and youthfulness, especially with an out-doorsy and sporty outlook. This was a perfect opportunity for the brand to dominate a segment, and move it into racing and lifestyle. The fact that the Timex team felt excited by the opportunity was the perfect kickoff,” said Navroze D Dhondy, Managing Director, Creatigies Communications, that tied up the partnership.

Timex has a history of sporting associations. The global watch major has been the principal sponsor and the exclusive Official Timing Partner of the ING New York City Marathon and the Trusted Training Partner of the New York Giants. Ironman is a classic case of a long-term Timex association, which has fuelled extreme sports and the concept of racing against time for years now. Timex also bagged the official product licensee ship of ICC World Cup 2011 and had launched a special edition ICC World Cup collection.

Anil Singh, Managing Director, Procam, which promotes the races in India, added here, “We are truly happy with Timex coming on board as the Official Timing Partner and Watch of all the three races in India.”

Along with bagging the official watch title, Timex is looking at bringing a slew of specialised sporting watches into the country. The watches are not just stop watches or times, but actually help the runner in many more ways – measuring heart rates, BP, pulse, and other important parameters. The company also plans to organise Running Clinics. 
 

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