Top Story

e4m_logo.png

Home >> Marketing >> Article

Courage of conviction makes brands stand apart: Viral Oza

08-November-2013
Font Size   16
Share
Courage of conviction makes brands stand apart: Viral Oza

“Sticking to the basics helps a brand grow irrespective of economic cycles,” said Viral Oza, Marketing Director, Nokia India.

He further explained that there are certain core factors that need to be focussed upon and kept consistent irrespective of the outside environment. These he said were what the brand stands for, how it engages with consumers, what it means to consumers, etc.

It is important to keep investing in the right thing, said Oza.

Talking about courage of conviction, Oza said, “It is always easy to talk about the vision and brand’s belief when everything is going well, but the true test is when things get difficult. Do you stand by those beliefs? This is what makes brands and leaders stand apart.”

One medium isn’t better than the other. The important thing is to be present where the consumers are.

What remains important is that it is no longer about the brand talking and consumer listening; it is about the brand going to the consumer who are willing to listen in a context they want and engage with them.

To know more, watch the video
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.