Top Story


Home >> Marketing >> Article

Couponing attracts 13.5% of the total e-commerce in India: CouponDunia Report 2015

Font Size   16
Couponing attracts 13.5% of the total e-commerce in India: CouponDunia Report 2015

CouponDunia has released its report on the shopping trends using coupons in 2015.  The study witnessed distinct shopping insights gathered from the e-commerce websites/ platforms on how consumers extensively used coupons to save money. The study on the buying behavior of consumers was conducted across India. Recent years have seen a remarkable transformation in the way India shops and trades. According to the report, the Indian e-commerce market is set to reach US$ 16.3 billion by the end of 2015. The couponing business achieved 13.5% of the total e-commerce audience of India.

 Key highlights of the report

·    95% of buyers search for deals online & 75% among them search coupons via couponing portals

·   Age group of 25 years to 34 years represented massive chunk of coupon audience.

·   62.9% growth in couponing with 7.6million unique users per month

·  64% male & 36% female shopped through coupons

·   60% buyers shopped using mobile & 40% buyers shopped via desktop

·   61% increase in Coupon users between the age group  45years-65years

·   Mobile recharge and taxi aggregator Ola were the most searched terms.

·   Renting a car is one of the emerging couponing category of 2016

After the boom of e-commerce industry, couponing business in India has gained traction from the consumers.  According to the report, the scope of couponing business in India will continue to witness an upward trend as consumers are increasingly discovering the added value of using coupons to land a better deal.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’