Top Story


Home >> Marketing >> Article

Couponing and Cashback will continue to deliver value for e-comm players in 2016

Font Size   16
Couponing and Cashback will continue to deliver value for e-comm players in 2016

E-commerce continues to fascinate the marketers and customers alike. While the year 2015 witnessed e-commerce players increasing their ad spends to target larger customer base, 2016 is expected to usher in some new trends in the sector.

Mehul Jobanputra, Co-founder predicts some key e-commerce trends to watch out for in 2016.

Couponing and e-commerce

E-commerce has shown incredible growth in the last few years. Accessibility, ease and variety of products available online outdoes the perks of offline shopping. However, only 1-2% of retail sales take place online, which shows the scope of growth in the Indian market.

Currently 15-20% of the total e-commerce shopping in India happens via coupon sites and other affiliates. E-commerce sites often put out attractive deals and coupons for products they wish to promote heavily, new products and to clear stock of old inventory. Couponing sites are an easy way for e-tailers to distribute and advertise their coupons. The traffic on such couponing sites is high intent as those users are looking for bargains; thus it is a great way for e-commerce sites to drive conversions and for shoppers to save money. The popularity of couponing sites will continue to witness a rowing trend in 2016 too.

The lure of Cashback formula

There is a plethora of opportunity in the local shopping/delivery space and the e-commerce space is yet to get it right. While the industry tries to figure out the optimum execution, there is already a heavy demand for local services and products. It is only a matter of time that local shopping will rise exponentially. Alternatively, the Cashback space is just picking up pace, as more and more online shoppers become aware of this. Cashback trend is going to rule in 2016 and redefine how e-commerce websites acquire more customers in the time to come.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video